The Tullett Prebon London International Boat Show will be joined by The Outdoors Show for final four days
Boats will be joined by bikes, boards and birds at next year’s London Boat Show as organisers attempt to broaden the appeal of the January event.
For the final four days of the boat show, from 13-16 January, ExCeL will also play host to The Outdoors Show, which is relocating from the NEC in Birmingham.
The two events will run alongside one another to “provide visitors with the ultimate varied and diverse day out”, organisers of the boat show said.
The Outdoors Show is Europe’s largest outdoor pursuits consumer exhibition and last year attracted more than 31,000 visitors. This year’s event is on from 26-28 March at the NEC.
The two events have partnered up in an attempt to halt steadily declining attendances to the boat show, which this year attracted just over 100,000 people.
Some big changes were promised by show organiser National Boat Shows, and this appears to be the first. It also puts an end to stories that the show would be moving to February.
Andrew Williams, MD of National Boat Shows, said, “This joint venture forms a significant part of our development for the London show, but it doesn’t end there with a whole host of other enhancements planned.
“The 2011 show will be an immersive, engaging, educational day out for our visitors, with the added benefit of visiting The Outdoors Show over the last four days.
“For our exhibitors there will be the added benefit of thousands of additional visitors interested in outdoor pursuits and may be interested in learning more about boating.”
